Rebuilding self-confidence and restoring social ties

To help vulnerable people recover their self-esteem and dignity, the L’Oréal Foundation operates a socio-esthetic workshop program, which gives priority to major causes: cancer sufferers, adolescents, destitute people.

Combattere il cancro... con trattamenti di bellezza
Combattere il cancro... con trattamenti di bellezza
Thanks to the L’Oréal Foundation, some 10,000 persons have benefited from the socio-esthetic program in France over the past five years, including 2,386 in 2011.

Combating cancer, with beauty care

Combattere il cancro... con trattamenti di bellezza

For women suffering from cancer, the treatment often has side effects that are difficult to live with. Dryness of the skin, hair and eyebrow loss ... these constitute a loss of identity on the part of women who have agreed to treatment which, however useful it may be, comes at a painful price. In view of these side effects, socio-esthetic care plays a therapeutic support role that is recognized by both the patients and the medical staff. This is why the L’Oréal Foundation and the brands of the L’Oréal Group work in partnership with of the « Belle et Bien » association , which organizes skin care and make-up workshops in a hospital environment for these patients. Since 2011, the Foundation has also been working together with well-known cancer treatment centers such as the Gustave Roussy Institute or the Hospital of Diaconesses in Paris, where it finances the services of CODES-certified socio-estheticians. This has been the first school to issue a recognized diploma in the field of socio-esthetics. In 2011, 2035 of them were able to attend 243 workshops organized by the association and staffed by L’Oréal employees

Accepting your image: adolescence and socio-esthetics

Accettare il proprio aspetto: adolescenza e socio-estetica

A teenager with a negative body image can sometimes develop or display serious psychiatric problems, such as an eating disorder. To help turn their lives around, in addition to medical treatment, these teenagers are given individual attention and places on workshops run by CODES-certified socio-estheticians*. The therapists develop the teenager’s body awareness and improve their body image, helping to boost their self-esteem, treatment and the healing process. To support this work, the L’Oréal Foundation has joined forces with and France’s leading adolescent psychiatry departments at the Institut Mutualiste Montsouris, Pitié Salpêtrière and the Maison de Solenn.

In 2012, more than 300 young people benefited from these services.

*Esthetics course with a humanitarian and social option

The L’Oréal Foundation launched a qualitative study into the impact of socio-aesthetic therapy sessions on anorexic patients at the Institut Mutualiste Montsouris, by observing the results of art therapy workshops. The study aims to establish a link between socio-aesthetic therapy and art therapy workshops with a view to using artworks produced by patients as a tool for analysing the impact of socio-aesthetic therapy. The results will be made available in 2014.

Leaving poverty behind to restore confidence

Overcoming instability through newfound confidence

Good hygiene lowers the risk of infection – a problem that is particularly common among people experiencing hardship. This is why the Foundation provides care products and beauty treatments to beneficiaries of Samusocial de Paris, an organisation that supplies care and ambulatory medical aid to homeless people, and Emmaüs, which offers homeless people a home and work. The Foundation also assists organisations like the Agence du Don en Nature, whose “Single Mothers” unit distributes hygiene products and provides socio-aesthetic therapy sessions in support of mothers living in difficult conditions.

In 2012, the Foundation continued to support Restos du Coeur, a charity that distributes hygiene packs and hot meals to the needy, by donating more than 200,000 products, including toothpaste, shower gel, shampoo and shaving foam, distributed free of charge during the organisation’s winter campaign. Mixa once again donated more than 90,000 products to Restos bébés du Cœur this year to help mothers experiencing hardship care for their children.

Socio-estethics, a recognized form of support

Socio-estetica, una terapia riconosciuta

Along with nutrition, functional readaptation, social mentorship and the Welcome and Information pages, socio-esthetics forms part of its care program, providing help for sick people on the road to recovery. To develop its care and mentorship programs and to demonstrate the impact of its socio-esthetics program on patients, the L’Oréal Foundation finances studies in partnership with prestigious institutions such as the Gustave Roussy Institute, Samusocial de Paris or IMM.

Thus, for the past 10 years, a team from the Gustave Roussy Institute has studied the conditions for improving the quality of life of patients. Within this context, the hospital has launched a study on the benefits of esthetic care as part of curative treatment. The first qualitative phase of the study has revealed very high satisfaction rates among patients and medical care staff. The treatment frequently associated with sometimes severe physical changes is humanized by esthetic care, which relieves, calms and restores a positive self-image. A second quantitative phase, carried out on 400 patients, is expected to provide results in 2014.