Operational Marketing

The operational marketing “métiers” combine creativity and performance to promote the brands and products in each country.

At L’Oréal beauty is everywhere. But Marketing is not merely a question of creativity, it is also directly linked to business and performance. Working in the Marketing team of a L’Oréal brand means accepting responsibility in a country for the results of a category of products. In each country where the group’s products are marketed there is a head of marketing who is responsible for all the products, ranges and brands at a national level.

some functions

Product Manager
You draw up and supervise the deployment of the operational marketing plan on the basis of economic indicators and your own innovative ideas. You mobilise the sales teams around the product and, together with your team, you organise the marketing strategy to ensure your products are a real success when launched. You need to be extremely multi-skilled and know your market and consumers better than anyone. While being attentive to results, you also appreciate the entrepreneurial and business side of your post. You need to be a good strategist and know how to define priorities and use your capacity for analysis.


Group Product Manager
You are the driving force behind the success of a range of products for which you are responsible from A to Z. You devise and manage the operational marketing plan based on a set of economic success indicators. Like an orchestral conductor, you bring in all the internal players involved in the product. You need to be extremely multi-skilled and know your market and consumers better than anyone. You inspire your team with a marketing strategy to ensure your range is a success. You manage a team and a budget and are directly accountable for your range or category’s results. You are also responsible for the range’s media plan and marketing communications.


Marketing Director
Your mission is two-fold: you are responsible for the global strategy of all the range of products in a brand and you also manage the marketing teams (possibly including Trade, Digital and Merchandising in some countries). You supervise the global marketing strategy of a division: new product launches, managing portfolios of existing products, operational implementation (working on all the parameters of the marketing mix), sales strategy, timing of different brands, etc. In advanced management posts you are also responsible for total budget and overall brand results.